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Main's story


Our story begins in Jerusalem, Israel in the year 2000 where Moishe Goldberg opened his first store; a gourmet bakery that quickly caught the attention of both the locals and Americans living and studying in the Holy City.   In collaboration with world-class bakers located there, Moishe created a mouth watering variety of traditional and gourmet baked goods and slowly added a health conscious line as well.

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